The core of any business is its relationship with its customers. Managing this relationship is crucial to building customer loyalty, which in turn affects revenue. In the past, this meant keeping voluminous files on customers in heavy metal cabinets. These days, however, successful businesses rely on online CRM systems and applications to automate processes and streamline a customer’s journey through the sales funnel.

Learn how to build your own custom CRM for free.

CRM systems provide a way to track your customers and automate workflows. The problem is that ready-made CRMs come with features that are expensive and overrated. While they may be able to offer some solution for your business, sometimes what your company needs is an application uniquely tailored to your needs – and that is a custom CRM system.

According to Gartner, at the end of 2017 the CRM market was worth $39.5 billion. This makes it the largest enterprise software market in the tech industry. Gartner analysts predict that in 2018, CRMs “…will continue to take the lead of all software markets and be the fastest growing software market with a growth rate of 16%.” Strangely enough, however, the actual install base across the globe is still quite minuscule. This begs the question: how can such a large market be so under-penetrated?

Many software vendors such as Salesforce, SAP and Oracle offer enterprise CRM systems, but there are two major problems with their out-of-the-box solutions: difficulty in implementation and inflated costs.

Instead of pouring tons of money into a complicated and cumbersome CRM software package, why not create a light-weight and effective customized CRM at a fraction of the cost? It may sound like a daunting task, but Caspio’s point-and-click platform allows you to build a CRM system from scratch in less time than it would take to customize a big vendor’s CRM.

Below are the top 4 reasons to build your own custom CRM.

1. Custom CRM Systems Are Tailored to Your Exact Needs

Pre-built CRM solutions are created to appeal to most businesses. They are packed with all sorts of functions and features that may not be relevant to your organization. And these extra features come at an expense in the form of complexity – and complexity is costly in both money and time. Imagine you are tasked with purchasing a CRM system for your sales department’s lead generation and contact management activities, but come back with clunky, bloated software that includes everything from corporate social media integration to complex marketing automation functionality. What’s worse, you have to properly configure and deploy the whole software package, even if the features you desire are only a fraction of the system. Ultimately, it takes more time for people to learn how the system functions and the distractions can cut into your sales team’s productivity.

With a custom-built solution, you get exactly what you want without any of the unnecessary bells and whistles. Training your team members takes less time because the CRM is designed based on the workflow that they are already familiar with.

2. Better Integration with Your Business Operation

By using a no-code platform like Caspio to build a custom CRM system instead of purchasing shrink-wrapped CRM software, you have an opportunity to automate many other areas of your business. From sales to customer service to technical support, your daily operations will be able to run more efficiently when the system is integrated across multiple departments.

3. Escape Draconian Pricing

Most CRM solutions are priced per user, an enterprise-era concept that many software companies still cling to today. This model doesn’t match the reality, where most organizations have varying usage needs across different groups. While salespeople need daily access to a CRM, other departments may only need to log in occasionally. Per-user pricing either causes you to limit the use of your data by restricting access — which affects overall efficiency and productivity — or forces you to pay an unreasonable price for those additional users.

With Caspio, you don’t have to worry about this. Our pricing model is usage-based instead of per-user, giving you complete control over how many employees to include at no extra cost. Additionally, the incremental cost of adding new solutions on top of existing applications is also very low.

4. CRM-Centric Apps for Different Departments

A custom CRM system is an incredibly valuable asset that usually sits at the core of many procedures throughout an organization. With Caspio, all departments are empowered to create apps based on the same database with ease. Examples include a ticketing system for the support department, a survey tool for customer service or an event management app for the marketing team.

Custom CRM systems have worked wonders for large enterprises and SMBs alike. So before you start your next CRM endeavor, consider creating your own customized application. This free, easy-to-follow video guide will show you how to get started.

Originally published: September 13, 2016
Last updated: July 1, 2018
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