The core of any business is its relationship with its customers.

Managing this relationship is crucial to building customer loyalty, which in turn affects revenue. In the past, this meant keeping voluminous files on customers in heavy metal cabinets. These days, however, successful businesses rely on web CRM systems and applications to automate processes and streamline a customer’s journey through the sales funnel.

In short, web-based CRM systems are critical to track your customers and automate your workflows.

The problem is that ready-made CRMs come with features that are expensive and overrated. While they may be able to offer some solution for your business, sometimes what your company needs is an application uniquely tailored to your needs — and that is a custom web-based CRM application.

Learn how to build your own custom CRM application by watching our ultimate video guide today.

Enterprise CRM System: When Bigger Isn’t Better

Analyst firm Market Research Future predicts that the global CRM software market will be worth at least $35 billion by 2023, growing at a compound annual growth rate of 6%. The demand for customer relationship software and applications is definitely there.

Strangely enough, however, CRMs have poor adoption rates. Research group CSO Insights estimates that only 47% of companies have an adoption rate of over 90%.

This begs the question: why are companies not using the CRMs they buy?

BELLS AND WHISTLES: Bloated enterprise CRM software come with a hundred features but may not address that one unique business challenge you face.

Many software vendors such as Salesforce, SAP and Oracle offer enterprise CRM systems, but there are two major problems with their out-of-the-box solutions: difficulty in implementation and inflated costs.

Enterprise CRM systems may contain all the bells and whistles, but these rarely address the requirements of businesses that have unique workflows and custom tables.

Top 4 Reasons to Create a Custom CRM Application

So, instead of pouring tons of money into a complicated and cumbersome CRM software package, why not create a streamlined and purpose-built CRM application at a fraction of the cost?

It may sound like a daunting task but building a web CRM from scratch with Caspio takes far less time than it would take to customize another vendor’s CRM suite.

Need more convincing? Below are the top four reasons to build your own custom CRM application.

1. Custom CRM Apps Are Tailored to Your Exact Needs

Pre-built CRM solutions are created to appeal to most businesses. They are packed with all sorts of features and functionalities that may not even be useful to your unique workflows. These extra features only add to the suite’s complexity — and complexity is costly in both time and money.

Consider this:

After slowly deploying a complex enterprise CRM software suite, you’ll still need to train everyone to adapt to the new system—one that doesn’t necessarily reflect your existing processes.

This means your teams will take more time learning the system instead of actually nurturing contacts and customers. Worse, they might even have to adjust your current workflow to adapt to the tool!

With custom CRM development though, you get exactly what you want without any of the unnecessary bells and whistles. Because the CRM application is designed based on the workflow that your teams are already familiar with, training your team members takes less time.

2. Easily Integrate Your Existing Business Operations with Your New Custom CRM Software

CONNECT THE DOTS: Caspio lets you integrate your new custom CRM application with the business tools you’re already using.

From lead generation to sales and customer service to technical support, your daily operations will run more efficiently when your CRM system is integrated across multiple departments. CRMs that enable collaboration between a company’s marketing, sales and service departments are set up for success.

By using a low-code platform like Caspio to build a custom CRM system, you have the opportunity to integrate your new CRM into the whole business without disrupting other existing workflows.

Caspio lets you connect to over 1,500 business tools, including Microsoft Office 365, MailChimp, ConstantContact and WebMerge, through web automation service Zapier. This means other departments can still use the same software and processes they currently use while benefitting from the new custom CRM.

3. Escape Draconian Pricing

Most CRM “solutions” are priced per user, an enterprise-era concept that many software companies still cling to today.

This model doesn’t match the reality, where most organizations have varying usage needs across different groups. For example, while salespeople require specific functionalities and need daily access to a CRM, other departments may only need to log in occasionally.

Per-user pricing either causes you to limit the use of your data by restricting access — which affects overall efficiency and productivity — or forces you to pay an unreasonable price for those additional users.

With Caspio, you don’t have to worry about this. Caspio’s pricing model gives you complete control over how many employees to include at no extra cost. Additionally, the incremental cost of adding new solutions on top of existing applications is also very low.

4. Build CRM-Centric Apps for Different Departments

A custom CRM application is an incredibly valuable asset that sits at the core of many procedures throughout an organization. With Caspio, all departments are empowered to create apps based on a central online database with ease.

For example, the marketing team can use custom tables and fields to create a survey app by tapping into the core CRM database. The support department can build a ticketing system while the sales team can create an interactive sales dashboard.

What does this mean for your organization?

Not only do you empower multiple departments to create their own custom CRM-related applications, you also ensure customer data remains accurate, consistent and available across these departments. All teams can interact confidently with any customer knowing they have up-to-date data in their back pocket.   

Create a Custom CRM Application with Caspio

Custom CRM apps have worked wonders for large enterprises and SMBs alike.

In the case of Direct Line Cruises, a New York-based cruise booking agency, it provided an effective way to manage customer data and track every interaction to provide excellent service. With the help of Caspio’s low-code platform, they were able to deploy over 100 applications, including much-needed custom CRM apps for their agents.


Direct Line Cruises CEO Greg Coiro said he was blown away by how easy it was to build applications even without any programming experience.

“I felt within a day, I was able to get this one simple project accomplished, where I was trying to do it over a year and kept failing.”

Greg Coiro
CEO, Direct Line Cruises

So instead of overspending on bloated enterprise systems, start with a light but powerful CRM application. You can then custom develop specific features and functionalities with the Caspio Application Platform.

Ready to start building your own custom CRM?

Our free, easy-to-follow Ultimate Video Guide to Building a Custom CRM Without Coding will help you get started.

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